Privacy Policy

Updated: April 25,2024

Your privacy is important, so we created this Privacy Policy ("Privacy Policy") to help you understand how Mas+ Next Generation Beverage Co. (collectively, "MÁS+ NEXT GENERATION BEVERAGE", "we", "our", or "us") collect, store, use, or disclose your Personal Information.

This Privacy Policy applies both offline (for example, if we interact with you in person, over the phone, or by mail) and when we interact with you through our online services, including but not limited to our websites, chatbot, email correspondence, and any other online services that we link to this Privacy Policy (our website, apps, platforms, products, email correspondence, chatbot, other online services, and social media pages, collectively, the "Services"). We may operate several similar Services, and this Privacy Policy applies to all Services that link to it. This Privacy Policy does not apply to Personal Information Mas+ Next Generation Beverage Co. collects from its employees.

This Privacy Policy is structured in a way that first provides general information applicable to all global users and then country-specific information for users in specific countries, in particular the US. You should navigate to the sections that are relevant to you. If you are a California, Connecticut, Colorado, Utah, or Virginia resident, see Additional Privacy Notice and Rights for US Residents for information provided pursuant to the State privacy laws, including how to request that we not "sell" or "share" your Personal Information.

OUR PRIVACY POLICY

What We Mean by Personal Information

Personal information means information that identifies, relates to, describes, or can reasonably be associated with you or your household. The laws of some countries have different definitions of personal information or equivalent terms, and, in this privacy policy, we give this the same meaning as applies under the data protection laws that apply to our processing of your personal information. Your name, e-mail address, and IP address are all examples of data that may be considered Personal Information. Some information collected by "cookies" may also be considered Personal Information. Please see our Cookie Policy to review detailed information about our use of cookies and similar technologies and how to opt-out.

We do not consider Personal Information to include information that has been de-identified so that it does not allow information to be linked to a specific individual or that does not allow a specific individual to be singled out, to the extent permitted by the applicable laws. We may collect non-Personal Information related to your interaction with or use of the Services.

Categories of Personal Information We Collect

We collect the following categories of Personal Information when you interact with us on our Services:

  • Personal Identifiers: We may collect your name, email address, social media handles, shipping address, billing address, zip or postal code, telephone number, unique personal identifier, online identifier, Internet Protocol (IP) address, account name, or other similar identifiers. If you create an account, we also collect your username and password.
  • Demographic Information: We or our third-party marketing partners may collect your age, date of birth, gender, address, zip code, marital status other household information, education level, employment status, race, ethnicity, estimated income, and other similar demographic data some of which may include characteristics of protected classifications under state, provincial or federal law. We may collect this information when you choose to provide it to us as part of your profile, when using our Services, enroll you in our campaigns, promotions, sweepstakes, loyalty programs, and other marketing incentives, or when you choose to provide it to our marketing and analytics partners and U.S. and other foreign service providers.
  • Commercial Information: We collect information such as products or services purchased, obtained or considered, or other purchasing or consuming histories or tendencies. This includes information about the transaction, such as product details and the date and location of the purchase/return.
  • Payment Information: We collect billing information, such as your account number, credit card number, expiration date, card verification number, billing address if you make a purchase, and other financial information required to allow you to purchase our products.
  • Education Information: We may collect your education level, for example when you take one of our surveys.
  • Internet or Other Electronic Network Activity Information: We collect details of your visits to our Services and information generated in the course of using our Services (including the timing, frequency and pattern of service use) including, but not limited to, traffic data, general location data, weblogs and other communication data, the resources that you access, and how you reached our site. We also collect details regarding the device you use to access our Services, including, but not limited to, your IP address, operating system and browser type, device ID, and Personal Information collected from cookies and similar technology when you open our emails and visit or use our Services (for more information about cookies, how we use them, and your related choices, please see our Cookie Policy.
  • Location Data: For example, we may provide features that allow you to enter your zip code to know where to find your favorite products near you. We may also collect your IP address automatically when you use our Services. We may be able to determine your general location (I.e., the city, area in which you are located) based on your IP address.
  • Audio, Electronic, Visual Information: We may record audio during customer service calls. We also collect audio or visual information you post to our sites, like photos or videos. We also collect video surveillance at our in-person events.
  • Inferences drawn to create a Profile about You reflecting Your Preferences or Characteristics: We analyze your purchases, preferences, or other interactions and may create a profile for you to suggest other products you may be interested in. For example, we collect preference data, such as contact preferences, and preference data, such as the flavors that you prefer and products you have purchased.
  • Sensitive Personal Information: We may collect certain Personal Information that is defined as Sensitive Personal Information under the applicable data protection laws. For example, we may collect your ethnicity as part of a consumer survey.

Categories of Sources of Personal Information

  • Directly from You: We collect Personal Information directly from you, such as when you provide the information to us while using our Services or when you fill out forms or applications on our Services or in-person. You do not need to provide this information to us but, if you don't, we will not be able to respond to your communication or fulfil your transaction or request.
  • Automatically from you or your device: When you interact with the Services, we may also collect your Personal Information automatically through our Services and emails. This information may be collected through cookies, web beacons, and other tracking technologies, as well as through your web browser or device. Please refer our Cookie Policy for more details.
  • Business Partners: We may also collect Personal Information from third parties, such as our business partners or affiliates to support contests and promotions and our marketing initiatives, administer our contests, promotions, loyalty programs, and other marketing incentives, improve our Site's functionality and Services, manage distributions, and monitor, manage, and measure our advertising campaigns.
  • Social Media Networks: If you interact with us through social media platforms (such as Instagram, Facebook, Twitter, Google, TikTok and Pinterest), including tools made available by them such as chatbots, widgets and plugins, we collect information that you disclose to us, or that the social media platforms disclose to us. For more information about the privacy practices of those social media platforms, please review the privacy policies and settings of the social media platforms and networks that you use.
  • Marketing and Analytics Companies: We may receive information about you from other U.S. and other foreign vendors and third parties that we work with including data analytics providers, marketing or advertising service providers, fraud prevention service providers, vendors that provide services on our behalf.
  • We Combine Information. We may combine Personal Information from the Services together and with other information we obtain from our business records. We may also combine information we collect offline with information we collect online. Additionally, information collected about you from a particular browser or device may be linked to information collected from another computer or device that we believe relates to you. We may combine information we get from another party with information we already have. We may also aggregate your information with other consumers' information to understand preferences and trends over time. Personal Information in this category may include your age, gender, your purchases, preferences, sites you have accessed. This Personal Information is used to create models for retargeting you (for example sharing targeted and specific invites to events in accordance with your preferences, sharing specific promotions related to the product of your choice etc.), and understanding purchase behaviors for building your customer journey.
  • Other Sources: We may collect Personal Information from other sources as we may disclose to you from time to time, including from publicly available sources. We may also create information, such as profiles and inferences, based on our analysis of Personal Information we receive and collect from you. For example, we may collect Personal Information from companies we partner with to fulfill orders . This Personal Information may include your customer information including email address, delivery address, and other information about an order you place via us or our partners.

How We Use Your Personal Information

We use the above categories of Personal Information to provide you with the Services that you request. We also use your Personal Information for the following business and commercial purposes:

  • Provide our Services - We use your Personal Information to provide products and services. For example, to process your orders, process payments, and deliver our products and services to you, where applicable, such as branded or personalized product merchandise that you may purchase through an e-commerce platform. We also use your Personal Information to create, maintain, and otherwise manage your account and profile. We also use your Personal Information to maintain your transaction history.
  • For Marketing Purposes. We may use Personal Information for marketing and advertising purposes, such as providing you with information about our products and services and the products and services of our partners and other third parties. If you join our mailing list, we will send you promotional information on our products. Please refer to Your Choices About How We Use Your Personal Information, for information about how to unsubscribe from marketing communications. We may also use your Personal Information to personalize your experience on our Services, in email, on third-party websites, apps, and on social media. We may use Personal Information to offer and administer special promotions, discounts, purchase incentives, loyalty programs, prize promotions, invites or other similar offers and promotions. We may use Personal Information to display advertisements related to products we think may interest you on our Services, in e-mail communications you consent to receive, on other websites or apps that work with our advertising partners, and on social media platforms, in line with any legally required marketing permissions.
  • To Respond to Your Requests and Communicate with You. We use your Personal Information to communicate with you, such as to respond to and/or follow-up on your requests, inquiries, issues, or feedback, and to provide consumer and customer services. We may invite you to participate in surveys on your satisfaction with our products and services. We also use Personal Information to communicate with you about changes to our business practices, policies, programs, and terms and conditions. If you are navigating our Services, you may interact with our chatbot through Facebook Messenger and/or Twitter, in which case, this bot will answer your questions based on the information that it collects about you. We record and retain the contents of the chat for the purposes described in the Section How We Use Your Personal Information of the Privacy Policy. Facebook and/or Twitter may also collect information about you through cookies and pixels on it's the Facebook/Twitter platforms, subject to Facebook/Twitter's privacy policies.
  • To Improve our Products and Services. We may use your information to make our Services, offerings, marketing campaigns, communications, and products better, including to understand how you use our products and services. We might use your information to conduct research and analysis, as well as develop new services and products.
  • To Administer our Websites, Platforms, Services, and Programs. We use your Personal Information to manage, maintain, administer, and troubleshoot our Services, databases and other platforms, including to understand how you interact with our Services and other platforms, and other communications with you. We also use Personal Information to administer, maintain, and communicate with you about contests and promotions in which you have chosen to participate, including publishing winner information in winner lists and sharing winners list with third parties and /or regulators as required for prize distributions and regulatory purposes respectively.
  • To Comply with our Obligations. We may use Personal Information to fulfill our legal obligations, resolve disputes, defend our legal rights, and enforce our agreements We may also use Personal Information to fulfill contractual obligations we may have to you.
  • For Security and Safety Purposes and Prevent Fraud. We use Personal Information to detect, investigate, prevent, or take action regarding possible malicious, deceptive, fraudulent, or illegal activity and protect our Services, our company, and our employees. We may also use Personal Information to investigate, prevent, and enforce against violations of our terms and policies. We may use Personal Information to protect our company, properties, our trademark, customers, business partners, and their respective personnel.
  • For Analytics Purposes. We may use Personal Information such as customer IDs/ internal identifier for analytics purposes, specifically to understand which pages you have visited, elements of the Service you have clicked on, products purchased, advertisements that you have liked or rated in any way, how you reacted to contests, surveys, sweepstakes and other promotions.
  • To Personalize Your Experience. We may use Personal Information such as name, e-mail address, address, location, telephone, birth information, demographic information and online identifiers to personalize your experience with our Services, our communications to you, and the marketing and advertising that you receive via the agreed channels or which you see on our Services, including to provide personalized recommendations about our products and services, events, promotions, and loyalty programs. Some of these uses rely on cookies, in particular those related to marketing, bot services and personalization. To the extent that they do rely on cookies, please see our Cookie Policy for further information.
  • Other Purposes which we may disclose to you at the time of collection or in accordance with applicable law.

How Long We Retain Your Personal Information

  • We only retain your Personal Information for as long as is reasonably necessary to fulfil the purpose for which it was originally collected, for the purposes described in this Privacy Policy or as otherwise required by applicable legal obligations. We also keep Personal Information as necessary to comply with our legal obligations, resolve disputes, defend our legal rights, and enforce our agreements. We may retain your Personal Information for a longer period in the event of a complaint or if we reasonably believe there is a prospect of litigation in respect to our relationship with you. If we continue to retain your Personal Information in accordance with a legal obligation, any further processing of your information will be limited to compliance with such legal obligation.
  • To determine the appropriate retention period for Personal Information, where permitted or required by applicable law, we consider the amount, nature and sensitivity of the Personal Information, the potential risk of harm from unauthorized use or disclosure of your Personal Information, the purposes for which we process your Personal Information and whether we can achieve those purposes through other means, and the applicable legal obligations.

Disclosure of Your Personal Information

Third Parties and Services Providers We may disclose Personal Information to certain U.S. and other foreign third parties to enable them to provide services to us. In the preceding 12 months, we have disclosed the categories of Personal Information along with the categories of service providers noted below to assist us in various functions, including providing technological support and performing security and anti-fraud services, providing you with our services and products (including helping us to administer loyalty programs, sweepstakes, contests, promotions, and other marketing incentives), and providing you with communications and marketing information on our behalf. We have disclosed the below categories of Personal Information with the specified categories of service providers, contractors, and third parties:

  • Personal Identifiers: Businesses, service providers, third parties, contractors, including data analytics providers, technology providers; advertising networks, marketing companies, promotion providers, MÁS+ NEXT GENERATION BEVERAGE corporate affiliates, and social media providers.
  • Demographic Information: Businesses, service providers, third parties, contractors, including data analytics providers, technology providers; advertising networks, marketing companies, promotion providers, MÁS+ NEXT GENERATION BEVERAGE corporate affiliates, and social media providers.
  • Commercial Information: Businesses, service providers, third parties, contractors, including data analytics providers, technology providers; advertising networks, marketing companies, promotion providers, MÁS+ NEXT GENERATION BEVERAGE corporate affiliates, and social media providers.
  • Payment Information: Service providers including payment processing providers and customer service providers.
  • Internet or Other Electronic Network Activity Information: Businesses, service providers, third parties, contractors, including data analytics providers, technology providers; advertising networks, marketing companies, promotion providers, MÁS+ NEXT GENERATION BEVERAGE corporate affiliates, and social media providers.
  • Location Data: Service providers, third parties, including data analytics providers and technology providers.
  • Education Information: Service providers, third parties, including data analytics providers and marketing companies.
  • Audio, Electronic, Visual, or Similar Information: Businesses, service providers, third parties, contractors, including data analytics providers, technology providers; advertising networks, marketing companies, promotion providers, MÁS+ NEXT GENERATION BEVERAGE corporate affiliates, and social media providers.
  • Inferences drawn to create a Profile about You reflecting Your Preferences or Characteristics: Businesses, service providers, third parties, contractors, including data analytics providers, technology providers; advertising networks, marketing companies, promotion providers, MÁS+ NEXT GENERATION BEVERAGE corporate affiliates, and social media providers.
  • Sensitive Personal Information: Service providers including data analytics providers and technology providers.

Please refer Categories of Personal Information We Collect for examples of the information we collect from these categories of Personal Information.

Social Media Networks Our Services include certain features (such as plug ins which link to MÁS+ NEXT GENERATION BEVERAGE's social media pages on those respective platforms or chatbots that help you communicate with us) made available by third-party social media platforms and networks (these include Facebook, Instagram, Twitter TikTok, Pinterest, and YouTube). Your Personal Information may be disclosed to and collected by those third parties. The use of your Personal Information by social media platforms and networks is governed by their respective privacy policies.

For Legal Purposes Depending on the jurisdiction in which you reside, we and our U.S. and other foreign service providers may disclose your Personal Information in order to comply with laws or regulations, or in response to a subpoena, warrant, court order, legal order, government investigation or other legally valid inquiry or request, to protect our rights or the rights of others, or to comply with relevant laws and regulations. We may also provide your Personal Information to another organization under certain circumstances for the purposes of investigating a breach of an agreement or contravention of law, or detecting, suppressing or preventing fraud, or as otherwise may be required or permitted by applicable, U.S., Canadian, or other law or legal process, which may include lawful access by U.S. or foreign courts, law enforcement or other government authorities. Your personal information may also be disclosed where necessary for the establishment, exercise or defense of legal claims and to investigate or prevent actual or suspected loss or harm to persons or property.

For Security and Safety Purposes We may disclose your Personal Information to law enforcement, legal advisors, information security and forensics professionals, our insurers to protect the safety and security of our Services, including to detect and protect against fraud and to take action regarding possible illegal activities or violations of our policies.

Certain Corporate Transactions We may disclose your Personal Information as part of a prospective or completed transaction, financing, due diligence or for other business needs. For example, if we sell or transfer, all or in part, our business operations or assets, we may share your Personal Information with the party to that transaction. In addition, in the event we become the subject of an insolvency proceeding, whether voluntary or involuntary, we or our liquidator, administrator, receiver, or administrative receiver may sell, license or otherwise dispose of such information in a transaction approved by the court.

Aggregated Data We may create and use aggregated or de-identified data at our discretion, such as by sharing it with marketing agencies, media agencies and analytics providers.

Other Purposes We may disclose your Personal Information for other reasons we may describe to you from time to time or as permitted or required by law.

Your Choices About How We Use Your Personal Information

  • Email and Text Messages We will process your Personal Information for marketing purposes as legally required in line with your marketing preferences. If you no longer wish to receive email marketing communications or text messages from MÁS+ NEXT GENERATION BEVERAGE, you can opt-out of such communications or change your preferences at any time. To stop receiving our promotional emails, you can follow the instructions in any promotional message you get from us to unsubscribe. Alternatively, you can opt-out of receiving such communications by contacting us at privacy@masbymessi.com. You may unsubscribe at any time. If you receive promotional text messages from us, you may opt-out by replying "STOP". Even if you opt-out of getting marketing messages, we may continue to send you transactional messages, including administrative messages or responses to your questions.
  • Cookies and Similar Technology Cookies & Interest-Based Advertising: We use cookies and similar technologies on our Services so that we can recognize a user's computer or device when they return. To learn more about cookies please see our Cookie Policy. Keep in mind that the cookies used on our various Services will differ and are browser and device specific. You will need to set your preferences on each MÁS+ NEXT GENERATION BEVERAGE site you visit; within each browser you use and on each device. You can control certain cookies and tracking tools through our cookie banner and your device settings. Your browser may also give you the ability to control cookies or other tracking tools. How you do so depend on the type of tool in use. Certain browsers can be set to reject browser cookies. You may set your browser to notify you when you receive a cookie or to not accept certain cookies. However, if you decide not to accept cookies from our Services, you may not be able to take advantage of all of the Services' features. Since flash cookies do not reside in your browser, your browser settings will not affect them. To control flash cookies, you need to click here. We and third-party advertising networks, social media companies, and other services may collect information about your use of our Services and over time so that they or we may provide you with tailored, interest-based advertising using information gathered about you over time across multiple websites or other platforms (such as web pages you visit and your interaction with our advertising and other communications). To do this, we and our vendors use several tracking tools, such as browser cookies, web beacons, and other technologies and use this information to make predictions about your preferences, develop personalized content and deliver ads that are more relevant to you on third-party websites. This information may also be used to evaluate the effectiveness of our online advertising campaigns. To learn more about your options related to this type of information collection and use, and to opt-out of certain uses of cookies for advertising purposes visit www.aboutads.info/choices and https://optout.privacyrights.info/. Google Analytics: We use Google Analytics to better understand how our users interact with our Services. They use cookies to help us analyze how visitors use our Services. For example, with Google Analytics, the information generated by the cookie about your use of our Services (including your IP address) will be transmitted to and stored by a Google server and transferred to MÁS+ NEXT GENERATION BEVERAGE's Databases. Google and MÁS+ NEXT GENERATION BEVERAGE use this information for the purpose of evaluating your use of our Services, compiling reports on our Services' activity for us, and providing us with other services relating to Services activity and internet usage. You can prevent the storage of data relating to your use of our Services and created via the cookie (including your IP address) by Google, as well as the processing of this data by Google, by refusing cookies via our cookie banner or by downloading and installing the browser plug-in available at the following link https://tools.google.com/dlpage/gaoptout/. You can also obtain additional information on Google Analytics' collection and processing of data and data privacy and security at the following links https://policies.google.com/technologies/partner-sites and https://support.google.com/analytics/topic/2919631 You can also control certain location tracking tools. To control the collection of your precise location on your mobile device, you can adjust the settings on your mobile device, such as by disabling location services and turning off the Bluetooth and Wi-Fi. Options you select and choices you make are browser, website and device specific. If you clear your cookies or your browser's cache, you will need to set your preferences again. If you block or restrict cookies, certain features and functionality of the site may not work properly or at all. Blocking or restricting certain cookies does not mean all cookie and data collection will stop, certain technologies are necessary to operate the Services properly. For Canadian Residents: For more information about interest-based advertising and to understand your options, including how you can opt-out of receiving behavioural ads from third-party advertising companies participating in the Digital Advertising Alliance of Canada, please visit the Digital Advertising Alliance of Canada website at http://youradchoices.ca/choices. Please note that even if you opt-out of interest-based advertising by a third-party, these tracking technologies may still collect data for other purposes including analytics and you will still see ads from us, but the ads will not be targeted based on behavioural information about you and may therefore be less relevant to you and your interests. To successfully opt out, you must have cookies enabled in your web browser (see your browser's instructions for information on cookies and how to enable them). Your opt-out only applies to the web browser you use so you must opt-out of each web browser on each computer you use. Once you opt out, if you delete your browser's saved cookies, you will need to opt-out again.
  • Do Not Track We do not currently recognize certain browser signals regarding tracking mechanisms, which include "Do Not Track" (DNT) signals sent by web browsers, mobile devices, or other mechanisms. These features are not all uniform Residents of Select States Residents of select states have additional choices as described in the Section Additional Privacy Notice and Rights for US Residents.

Third-Party Links

Our Services may include links to other websites, including social media, that we do not own or operate. We provide links to such third-party websites as a convenience to the user. If you click on these links, you are leaving our Service and the collection, use and disclosure of your Personal Information will be subject to these third parties' privacy practices, terms of use, and other contractual documentation listed on such websites. We do not have any control over such websites, and therefore we have no responsibility or liability for the manner in which the organizations that operate such linked websites may collect, use or disclose, secure and otherwise treat Personal Information. We encourage you to read the privacy policy of every website you visit.

Your Use of Chatbot Features

Some of our Services allow you to interact with us through Facebook Messenger. Once you are logged-in to your Facebook messenger account, you can interact with us through a chatbot. Our chatbot works with artificial intelligence, which means it is not operated by a human. It responds to you based on previous interactions and programmed algorithms.

When you interact with the chatbot, it can collect your information, including your, location, the language you use, your IP address or a unique identifier from your device, as well as how you feel about our products or your interests, depending on the conversation you are having with this chatbot. It is our policy to limit the information collected to only the minimum information required to complete a user's request. Our intention is not to seek any sensitive information through the chatbot unless legally required. We suggest that you do not provide sensitive information through the chatbot, such as information relating to race or ethnic origin, political opinions, religious or other similar beliefs, trade union membership, physical or mental health, sexual life or criminal record.

If you subscribe to promotional messages through the chatbot, you will be prompted to share your name, birthdate, and postal code. This is used to personalize the chatbot messages, such as to identify events in your area.

This chatbot may retain the identifying information described above in order to show you relevant content in the future. As with other interactions on Facebook, you are also subject to Facebook's privacy policy when using Messenger. You can read it by going to their respective Privacy Policies.

We Process and Store Information in the United States and other Foreign Jurisdictions

If you are accessing our Services from jurisdictions outside the United States, please be advised that you may be transferring your Personal Information to us in the United States where data protection and privacy laws may be less stringent than the laws of your country. When we share your Personal Information with our partners and third parties, they may store some of your Personal Information in their databases in the United States, or elsewhere in the world. Our service providers may be located in the United States or in other foreign jurisdictions.

We Use Standard Security Measures

We maintain reasonable and appropriate organizational, physical, electronic, and procedural/administrative safeguards designed to help protect your Personal Information in our custody or control against theft, loss, and unauthorized access, use, modification and disclosure. The Internet is not 100% secure. We cannot promise that your use of our Services will be completely safe. Any transmission of your Personal Information to our Services is at your own risk. We encourage you to use caution when using the Internet.

Our Sites and Services Are Not Intended for Minors Under 13 in the United States or Under 15 in Canada.

Our sites and services are general audience properties and are not specifically targeted to or intended for use by children under 13 (under 15 in Canada).

For Canada, please note that we do not intentionally collect or otherwise process any personal information of minors under 15 years of age. In the event that we discover or reasonably believe that the personal information of a child under 15 years of age has been collected in a manner that is inconsistent with this policy, we will immediately seek to verify that the child's parent or legal guardian has provided permission, or else delete such personal information.

For United States, we do not knowingly collect any personal information from visitors or users of our Services who are under the age of 13. If you are under 13, please do not give us any personal information. We encourage parents and legal guardians to monitor their children's Internet usage to help enforce our privacy policy by instructing their children to never provide personal information through the Internet without permission. If we learn that we have collected Personal Information from a child under age 13 without parental consent, we will delete that information from our records.

If you're a parent or guardian and you believe we have collected the personal information of your child under 13 (under 15 in Canada), please notify us at privacy@masbymessi.com

Your Rights

Subject to applicable law, you have the right to access, update, delete, port and correct inaccuracies in your Personal Information in our custody or control. You can request how your Personal Information is collected, used, stored and disclosed by us as well as object to any automated decision making, as applicable. You have right to opt-out of processing of your Personal Information. You may raise your request for your Personal Information in our custody or control by emailing or writing to us at the contact information set out below in this Policy (privacy@masbymessi.com). We may request certain Personal Information for the purpose of verifying the identity of the individual seeking access to his or her personal information records.

If you are a resident of California, Colorado, Connecticut, Utah, or Virginia, please refer the Section on Additional Privacy Notice and Rights for US Residents.

Notice of Financial Incentive

From time to time, we may offer different sort of perks (examples such as branded items, discounts codes etc.) for users that opt-in through various promotions, incentives, loyalty programs and other programs. These discounts or perks are a way for us to show that we are excited that you want to be part of our program, receive email communication, and enjoy our products.

The details of each program are contained in the program offering but in general, we may invite you to provide us with your name, email address, birthdate and zip code. We may send marketing communications to you which may include a discount code or a perk like a branded item. We may also contact you around your birthdate to offer additional discounts or perks to celebrate you. We may share this information with co-marketing partners for the purposes of our customer analytics and marketing as well as other MÁS+ NEXT GENERATION BEVERAGE corporate affiliates.

How to Opt-In. You can opt in by following the instructions provided at the time the program or incentive is provided, including in any accompanying terms and conditions. From time to time the program or incentive provided may require an email marketing opt-in as part of the registration process. Consumers can unsubscribe from these communications by the unsubscribe link in the email.

Right to Opt-Out. You can withdraw consent to participate in any program or incentive at any time by following the instructions provided in the program or incentive communications to accompanying terms and conditions.

Categories of Personal Information Collected, Sold, or Shared. In order to offer the program, we may need to collect certain categories of your Personal Information. This may include your name, email address, and date of birth. We also collect Internet or Other Electronic Network Activity Information as described here. We may disclose this information to our third-party U.S. and other foreign service providers that help us run and administer the program or incentive. If you request to delete your Personal Information, we may no longer be able to offer some or part of the program and program benefits to you because that information is necessary to determine your eligibility for the benefit or to communicate the benefit to you (for example, if you request that we delete your email address, we will no longer be able to send you discounts or offers by email).

Program Partners. From time to time some of our program benefits may be offered by our partners. We will update our list of partners and potential benefits here. Please keep in mind that not all benefits may be available at all times.

Value of Financial Incentive.  Under applicable laws, the incentives we offer in exchange for the opportunity to market to you may be considered financial incentives. The incentive may be a discount coupon that can be used when you buy products from us or a branded item. Details of the incentive will vary depending on market conditions at the time the incentive is offered. The value of the Personal Information you provide us in relation to the program or incentive will vary based on the value of the free products, rewards, discounts and other benefits you may receive, less the cost of administering the program or incentive. Retail prices for our products and branded items vary.

Additional Privacy Notice and Rights for US Residents

California, Colorado, Connecticut, Utah, and Virginia require additional disclosures and offer additional rights for you to access your data.

Right to Know and to Access You have the right to request that we disclose certain information to you about our collection and use of your Personal Information over the past 12 months. This information is disclosed in Categories of Personal Information we Collect Section of this Privacy Policy. You also have the right to request access to Personal Information collected about you and information regarding the source of that information, the purposes for which we collect it, and the third parties, contractors, and other U.S. and other foreign service providers with whom we share it. You may submit such a request as described below. To protect our customers' Personal Information, we are required to verify Your identity before we can act on your request.

Right to Portability You have the right to request that we provide a copy of the Personal Information we have collected about you, in a portable and, to the extent technically feasible, readily usable format that allows you to transmit the data to another entity without hindrance. Once we receive your request and confirm your identity, we will provide to you a copy of your data as required under the applicable data protection laws. We may provide this data to you through your user account with us, or via email to the email address you have provided with your request.

Right to Delete Subject to certain exceptions, you have the right to request that we delete any of your Personal Information. Once we receive your request and confirm your identity, we will review your request to see if an exception under applicable law allowing us to retain the information applies. We will delete or deidentify Personal Information not subject to one of these exceptions from our records.

Right to Correct Subject to certain exceptions, you have the right to request that we correct inaccurate Personal Information that we have collected about you. Once we receive your request and confirm your identity, we will review your request, taking into account the nature of the Personal Information and the purposes of the processing of the Personal Information to see if we can correct the data. We may also request additional information showing that the information you want to correct is inaccurate.

Right to Limit Use of Sensitive Personal Information You have the right to request that we limit the use of your Sensitive Personal Information (as defined under the law). Please note we do not collect or process Sensitive Personal Information for the purpose of inferring characteristics about you.

Submit a Request for Access, Deletion, or Correction of Your Information Consumers may submit a privacy rights request, including a request to exercise their right to opt-out of the sale of their Personal Information, by:

  • Email us to privacy@masbymessi.com with subject "Exercising Privacy Rights."
  • Using our webform which can be found here.
  • Calling our toll-free phone number +1-855-856-4007.

Right to Opt-out You have the right to opt-out of processing of your Personal Information for the purpose of (i) targeted advertising, (ii) sale of Personal Information, or (iii) profiling to provide you with tailored content, including suggested advertising. We use your information for the purposes described in the Categories of Personal Information we Collect, some of which may be considered to be targeted advertising, "sale", or "profiling" under applicable law, and you have the right to request to opt-out of such data uses using the methods described above. To exercise Your opt-out rights, you can also write to us at privacy@masbymessi.com, or set your browser Global Privacy Controls to send this signal when you visit our Services.

Authorized Agents You may designate an authorized agent to submit a request on your behalf to access or delete your Personal Information. To do so, you must: (1) provide that authorized agent written and signed permission to submit such request; and (2) verify your own identity directly with us. Please note, we may deny a request from an authorized agent that does not submit proof that they have been authorized by you to act on your behalf. If you have been designated as an authorized agent to submit a request on behalf of another customer, you must make the appropriate selection when you submit a Request to privacy@masbymessi.com.

Non-Discrimination We will not discriminate against you for exercising any of your data privacy rights.

Additional Information for California Residents We collect the categories of Personal Information set forth in Categories of Personal Information We Collect. The sources from which we obtain Personal Information are described in more detail in Categories of Sources of Personal Information. For information on the business and commercial purposes for which we collect and use Personal Information, see How We Use Your Personal Information. We disclose the following categories of Personal Information for business or commercial purposes to the categories of recipients listed below:

  • Personal Identifiers: Businesses, service providers, third parties, contractors, including MÁS+ NEXT GENERATION BEVERAGE corporate affiliates, data analytics providers, technology providers; advertising networks, marketing companies, promotion providers, and social media providers.
  • Demographic Information: Businesses, service providers, third parties, contractors, including MÁS+ NEXT GENERATION BEVERAGE corporate affiliates, data analytics providers, technology providers; advertising networks, marketing companies, promotion providers, and social media providers.
  • Commercial Information: Businesses, service providers, third parties, contractors, including MÁS+ NEXT GENERATION BEVERAGE corporate affiliates, data analytics providers, technology providers; advertising networks, marketing companies, promotion providers, and social media providers.
  • Payment Information: Service providers including MÁS+ NEXT GENERATION BEVERAGE corporate affiliates, payment processing providers and customer service providers.
  • Internet or Other Electronic Network Activity Information: Businesses, service providers, third parties, contractors, including MÁS+ NEXT GENERATION BEVERAGE corporate affiliates, data analytics providers, technology providers, advertising networks, marketing companies, promotion providers, and social media providers.
  • Location Data: Service providers, third parties, including MÁS+ NEXT GENERATION BEVERAGE corporate affiliates, data analytics providers and technology providers.
  • Education Information: Service providers, third parties, contractors, including MÁS+ NEXT GENERATION BEVERAGE corporate affiliates, data analytics providers and marketing companies.
  • Audio, electronic, visual, or similar information: Businesses, service providers, third parties, contractors, including MÁS+ NEXT GENERATION BEVERAGE corporate affiliates, data analytics providers, technology providers; advertising networks, marketing companies, promotion providers, and social media providers.
  • Employment-related Information: Service providers and third parties, including MÁS+ NEXT GENERATION BEVERAGE corporate affiliates, for the purposes of conducting interview assessments and conducting background/reference checks with respect to your employment and related credentials as part of our hiring process.
  • Inferences drawn to create a Profile about You reflecting Your Preferences or Characteristics: Businesses, service providers, third parties, contractors, including MÁS+ NEXT GENERATION BEVERAGE corporate affiliates, data analytics providers, technology providers; advertising networks, marketing companies, promotion providers, and social media providers.
  • Sensitive Personal Information: Service providers including MÁS+ NEXT GENERATION BEVERAGE corporate affiliates, data analytics providers and technology providers.
Disclosure of Your Personal Information

Sale or Sharing

In the preceding 12 months, we have sold Personal Information for valuable consideration or shared Personal Information for purposes of targeted or behavioral advertising with the following categories of third parties and for the following business purposes:

  • Personal Identifiers: Marketing service providers, advertising networks, social media providers, marketing and financial incentive partners, MÁS+ NEXT GENERATION BEVERAGE corporate affiliates. Purposes: For marketing purposes; For analytics and to personalize your experience; To provide you advertising and offers about us and third parties that may be relevant to you; To provide you with incentives in connection with any financial incentives we may offer.
  • Commercial Information: Marketing service providers, advertising networks, social media providers, marketing and financial incentive partners, MÁS+ NEXT GENERATION BEVERAGE corporate affiliates. Purposes: For marketing purposes; For analytics and to personalize your experience; To provide you advertising and offers about us and third parties that may be relevant to you; To provide you with incentives in connection with any financial incentives we may offer.
  • Internet or Other Electronic Network Activity Information: Marketing service providers, advertising networks, social media providers, marketing and financial incentive partners, MÁS+ NEXT GENERATION BEVERAGE corporate affiliates. Purposes: For marketing purposes; For analytics and to personalize your experience; To provide you advertising and offers about us and third parties that may be relevant to you; To provide you with incentives in connection with any financial incentives we may offer.
  • Inferences drawn to create a Profile about You reflecting Your Preferences or Characteristics: Marketing service providers, advertising networks, social media providers, marketing and financial incentive partner, MÁS+ NEXT GENERATION BEVERAGE corporate affiliates. Purposes: For marketing purposes; For analytics and to personalize your experience; To provide you advertising and offers about us and third parties that may be relevant to you; To provide you with incentives in connection with any financial incentives we may offer.

We do not sell or share Personal Information of individuals who we have knowledge are under the age of 16 years old.

California Shine the Light

California Civil Code Section 1798.83 permits California residents to make an annual request for information regarding the disclosure of categories of your Personal Information that MÁS+ NEXT GENERATION BEVERAGE has shared with a third-party for the third-party's direct marketing purposes. To make this request, please send us an email, or write to us at the address listed below. Indicate in your letter that you are a California resident making a "Shine the Light" inquiry.

Supplemental Notice for Virginia, Colorado, and Connecticut Residents

Right to Appeal

If you make a request to exercise any of the above data access rights and we are unable to comply with your request, you may request to appeal our decision. To appeal any data privacy request decision, please contact us by emailing at privacy@masbymessi.com with the subject line "Data Access Request Appeal." If after you complete the appeal process with us, you are still not satisfied with our response, you may contact your Attorney General to file a complaint.

When you make a privacy rights request under applicable law, we may require that you provide information and follow procedures so that we can verify the request and your jurisdiction before responding to it. We may deny certain requests, or fulfill a request only in part, based on our legal rights and obligations. For example, we may retain Personal Information as permitted by law, such as for tax or other record keeping purposes, to maintain an active account, and to process transactions and facilitate customer requests. We will take reasonable steps to verify your identity prior to responding to your requests. The verification steps we take may differ depending on the request you make, if you have an account with us, and the sensitivity of the Personal Information. We will match the information that you provide in your request to information we already have on file to verify your identity. If we can verify your request, we will process it. If we cannot verify your request, we may ask you for additional information to help us verify your request. We may also utilize a third-party verification provider to assist with verifying your identity. You may be asked to provide your first and last name and email address and may also be asked to provide your date of birth, or other identifying information so that we can verify the request. Please provide as much of the requested information as possible to help us verify the request. We will use the information received in a request for the purposes of responding to the request.

Please see for more details on our service providers, third parties, contractors, and business partners, as well as how we disclose your Personal Information and for what business and commercial purposes.

Updating this Privacy Policy

We may update this Privacy Policy from time to time. We will notify you of any changes by posting the new Privacy Policy on this page. We may let you know via email and/or a prominent notice on our Service, if we make any material changes to this Privacy Policy, to the extent required by law. You are advised to review this Privacy Policy periodically for any changes. Changes to this Privacy Policy are effective when they are posted on this page.

Contact Us

If you have any questions or comments about this Privacy Policy or the manner in which we or our service providers treat your Personal Information, please contact us by e-mail privacy@masbymessi.com and our privacy officer will get back to you as soon as possible.

Our Cookie Policy

MAS+ Next Generation Beverage Co. (collectively, "MÁS+ NEXT GENERATION BEVERAGE", "we", "our", or "us") provides this Cookie policy to help you understand how MÁS+ NEXT GENERATION BEVERAGE collects information about you and your device through the use of cookies through the online services where this policy appears, including but not limited to our websites, chatbot, email correspondence, and any other online services that we link to this Privacy Policy (our website, apps, platforms, products, email correspondence, chatbot, other online services, and social media pages, collectively, the "Services"). This policy contains important information explaining what cookies are, what type of cookies we place on your device, what the purposes of those cookies are, and what your rights are in relation to our use of cookies. Therefore, please read it carefully. Users of our Services in Canada should also read the country-specific information on How Can You Manage Your Cookie Preferences?

What are Cookies?

A cookie is a small text file that is sent to or accessed from your web browser or your device's memory. A cookie typically contains the name of the domain from which the cookie originated, the lifetime of the cookie, and a randomly generated unique number or other identifiers. Cookies may also contain information about your device, such as user settings, browsing history and activities conducted while using our services. When we refer to "cookies" we include other tracking technologies with similar purposes, such as tags and identifiers. The other tracking technologies work similarly to cookies and place small data files on your devices or monitor your Services actively to enable us to collect information about how you use our Services. This allows our Services to recognize your device from those of other users of the Services. Some of the information collected by cookies may include Personal Information. You should read our Privacy Policy above which sets out how and why we collect, store, use and share your personal information.

Why do we Use Cookies?

To improve your experience when navigating our Services. To remember some of your preferences or save some of your credentials for your next visit. To perform analytics and understand the pages and advertisements that you like, how you ended up on our Services and from what type of devices. To offer ad personalization to ensure that you are presented with relevant ads about our products. For instance, "t1" is a cookie that our domain installs for 3 months on your device so that we can collect information on your browsing behavior on different sites, and then tailor our advertising to you. This cookie is a first party cookie, this means that it's our cookie - and it does not belong to a third party, like Facebook. However, some of our Services do allow third parties to install personalization cookies, which allow us to provide some relevant advertising to you on their Services. If you subscribe to our mailing list, we can use cookies to know if you opened your e-mail and if so, from what device. If you click on an offer that we sent you by e-mail, you will be redirected to our Services , and we will know that you visited our Services through this communication. This will help us understand which promotions work better than others for you and allow us to send you more personalized offers.

Cookie basics

Who Places Cookies: Cookies may either be placed directly by us (these are known as first-party cookies) or by our partners and service providers (these are known as third-party cookies).

How Long do Cookies Last: Cookies may also be either be session cookies or persistent cookies. Session cookies only last until you close your browser, while persistent cookies continue working after you close your browser. The lifespan of a persistent cookie varies and will depend on the purpose for which the cookie is used.

Why are Cookies Used: Cookies may be used for a variety of purposes, and they are typically classified according to their overall purpose. For example, we use the following general classifications within this Cookie policy: strictly necessary cookies, performance and analytics cookies, social media cookies, functionality cookies and targeting cookies.

What are Your Rights: With the exception of necessary cookies, we do not place any cookies on your device unless you provide consent, and you are permitted to withdraw your consent at any time. Refer How Can You Manage Your Cookie Preferences more information.

Our Cookies

We may use the following categories of cookies (although the exact categories of cookies that are used on the Services that you are visiting will be displayed on the cookie consent management platform that we use for that Services ):

Strictly Necessary Cookies: These Cookies are necessary for the Services to function, enable you to navigate this Services and use certain features. They cannot be switched off in our systems. These Cookies are usually set in response to actions made by you which amount to a request for services, such as setting your privacy preferences, logging in or filling in forms, requesting website visual elements and page resources. You can set browser to block or alert you about these cookies, but some parts of the Services will not then work.

Performance and Analytics Cookies: These Cookies allow us to count visits and traffic sources so we can measure and improve the performance of our Services. They help us to know which pages are the most and least popular and see how visitors move around the site. If you do not allow these Cookies we will not know when you have visited our Services and will not be able to monitor the Services' performance.

Functional Cookies: These Cookies enable the Services to remember choices, provide enhanced functionality and personalization. They may be set by us or by third party providers whose services we have added to our pages. If you do not allow these cookies, then some or all of these services may not function properly.

Targeting Cookies: These Cookies may be set through our site by our advertising partners. They may be used by those companies to build a profile of your interests and show you relevant advertisements on other sites; this is known as interest-based advertising They rely on uniquely identifying your browser and internet device. If you do not allow these cookies, you will experience less targeted advertising.

Social Media cookies: These cookies are set by a range of social media services that we have added to the Services to enable you to share our content with your friends and networks/platforms. They are capable of tracking your browser across other sites and building up a profile of your interests. Your choices with respect to such cookies are determined by the social media platforms on which you have accounts. This may impact the content and messages you see on other websites you visit. If you do not allow these cookies, you may not be able to use or see these sharing tools.

How Can You Manage Your Cookie Preferences?

You can control certain cookies and tracking tools using the cookie consent banner on the relevant Services or by following the instructions below (depending on the legal requirements applicable to those Services ). To learn more about the cookies we use, see the Cookie settings Section below. If there is no cookie consent banner or link available, then follow the instructions outlined below. Keep in mind that the cookies used on our various Services will differ and you will need to set your preferences on each MÁS+ NEXT GENERATION BEVERAGE site you visit. Your browser may also give you the ability to control cookies or other tracking tools. How you do so depend on the type of tool. Certain browsers can be set to reject browser cookies. You may set your browser to notify you when you receive a cookie or to not accept certain cookies. However, if you decide not to accept cookies from our Services, you may not be able to take advantage of all of the features of the Services. Since flash cookies do not reside in your browser, your browser settings will not affect them. To control flash cookies, you therefore need to use the cookie banner to set your cookie settings or click here.

We and third-party advertising networks, social media companies, and other services may collect information about your use of our Services over time so that they or we may provide you with tailored, interest-based advertising using information gathered about you over time across multiple websites or other platforms. To do this, we and our vendors use several tracking tools, such as browser cookies, web beacons, and other technologies and use this information to make predictions about your preferences, develop personalized content and deliver ads that are more relevant to you on third party websites. This information may also be used to evaluate the effectiveness of our online advertising campaigns. To learn more about your options related to this type of information collection and use, visit www.aboutads.info/choices and https://optout.privacyrights.info/ to opt out of certain uses of cookies for advertising purposes.

We use Google Analytics to better understand how our users interact with our Services. They use cookies to help us analyze how visitors use our Services. For example, with Google Analytics, the information generated by the cookie about your use of our Services (including your IP address or other identifiers or location data, depending on the version and configuration being used) will be transmitted to and stored by a Google server. Google uses this information for the purpose of evaluating your use of our Services, compiling reports on our Services' activity for us, and providing us with other services relating to Services activity and internet usage. You can prevent the storage of data relating to your use of our Services and created via the cookie (including your IP address) by Google, as well as the processing of this data by Google, by downloading and installing the browser plug-in available at the following link https://tools.google.com/dlpage/gaoptout/.

You can also obtain additional information on Google Analytics' collection and processing of data and data privacy and security at https://policies.google.com/technologies/partner-sites and https://support.google.com/analytics/topic/2919631

Options you select and choices you make are browser, website and device specific. If you clear your cookies or your browser's cache, you will need to set your preferences again. To see the full list of Cookies and manage cookies, select "Cookie Settings" in the cookie banner and choose your cookie preferences.

How to Manage Cookies

With the exception of strictly necessary cookies, we do not place any cookies or similar technologies on your device unless you provide consent via our cookie banner. You can always withdraw your consent or adjust your choices at any time in accordance with the provisions in this Cookie Policy. You also have the right to control cookies:

Using Cookie Settings/Preference Center: To manage cookies, select "Cookie Settings" in the cookie banner and choose your cookie preferences. Note that you cannot turn off strictly necessary cookies under our Cookie Settings as these are required for our Services to function properly.

Browser controls All up to date versions of popular browsers give you a level of control over cookies. If you use your browser settings to block all cookies, which would include blocking our "necessary cookies," you may not be able to access all or parts of our Services.

Device controls Some devices have in-built controls for cookies and location services.

For Canadian Residents

For more information about interest-based advertising and to understand your options, including how you can opt-out of receiving behavioural ads from third-party advertising companies participating in the Digital Advertising Alliance of Canada, please visit the Digital Advertising Alliance of Canada website at http://youradchoices.ca/choices.

Please note that even if you opt-out of interest-based advertising by a third party, these tracking technologies may still collect data for other purposes including analytics and you will still see ads from us, but the ads will not be targeted based on behavioural information about you and may therefore be less relevant to you and your interests.

To successfully opt out, you must have cookies enabled in your web browser (see your browser's instructions for information on cookies and how to enable them). Your opt-out only applies to the web browser you use so you must opt-out of each web browser on each computer you use. Once you opt out, if you delete your browser's saved cookies, you will need to opt-out again.

How to Contact Us

If you have any questions about this cookie policy or the cookies we use, please contact us at privacy@masbymessi.com

Changes to this Cookie Policy

We may update this policy from time to time. Please check this policy regularly to ensure you are aware of the most up to date version.

This policy was last updated on April 25, 2024.