Más+ by Messi™ “Enter for a Chance to Win 2 Tickets to a Soccer Match” Contest

OFFICIAL CONTEST RULES AND REGULATIONS

By entering this Contest, Entrants accept and agree to abide by these official contest rules and regulations (the “Rules”). The decisions of the Sponsor with respect to all aspects of the Contest are final and binding. Standard message and data rates may apply to participants who choose to participate in the Contest through a mobile device. Please contact your service provider for pricing and service plan information and rates before mobile device participation.

1. SPONSOR. This MAS+ BY MESSI™ - “Enter for a Chance to Win 2 Tickets to a Soccer Match” Contest (the “Contest”) is sponsored by MAS+ Next Generation Beverage Canada, a division of Mark Anthony Group Inc. (the "Sponsor") of 1209 King Street West, Unit 200 Toronto, Ontario, M6K 1G2 as a promotional contest for its products.

2. ELIGIBILITY. To enter the Contest and be eligible for a chance to win a Prize a person (the “Entrant”) must be a legal resident of Ontario who is at least eighteen (18) years old at the time of entry. Persons are not eligible to enter if they: a) are an employee, director, representative, agent or officer of the Sponsor, or any of its affiliates or related parties, advertising or promotional agencies, Contest judging organization, prize supplier, and/or any other individual or entity involved in the development, production, administration or fulfillment of the Contest; or b) are a member of the immediate family (defined as parents, siblings, children, spouse and life partner, regardless of where they live) or household (whether related or not) of any of the above-referenced persons.

3. CONTEST PERIOD. The Contest begins at 12:00:01 am Eastern Time (“ET”) on July 10, 2024, and ends at 11:59:59 pm (ET) on August 25, 2024 (the “Contest Period”). Entries submitted before or after the Contest Period will not be eligible. Sponsor’s computer or networking equipment is the official time-keeping device for the Contest.

4. HOW TO ENTER: No Purchase Necessary. A purchase will not improve your chances of winning. Internet access is required. To enter the Contest and submit an eligible entry, during the Contest Period, access the contest entry form by clicking on the link provided on the contest post from the Sponsor’s Instagram account. Complete the online entry form in full and submit the entry as instructed. All fields on the entry form must be completed unless they are indicated as optional. Entrants are required to subscribe to the Sponsor’s newsletter and agree to the Rules to be officially entered. A person may submit more than one eligible entry.

Sponsor and the other Released Parties (as defined below) will not be responsible for illegible, falsified, damaged, lost, misdirected, mutilated, garbled, incomplete or late entries, which will be void. Any use of automated devices is prohibited. If it is discovered by the Sponsor (using any evidence or other information made available to or otherwise discovered by the Sponsor) that any person has attempted to: (i) use multiple names, identities, and/or e-mail addresses; (ii) use any automated, macro, script, robotic or other system(s) or program(s) to enter or otherwise participate in or to disrupt this Contest; and/or (iii) enter contrary to these Rules; then the Entrant may be disqualified from the Contest in the sole and absolute discretion of the Sponsor. Only eligible entries received during the Contest Period will be entered in the Contest.

5. PRIZE. There is one (1) prize package available to be won, consisting of two (2) tickets to the Soccer match between Toronto and Miami at BMO Field, Toronto on October 5, 2024, (the “Prize”). The Prize is provided by the Sponsor. The approximate retail value of the Prize is two thousand Canadian dollars ($2,000 CAD). No more than the advertised number of prizes will be awarded. The Prize is non-transferable, must be accepted as awarded and cannot be substituted for cash, another prize or otherwise (other than at the sole discretion of the Sponsor). The Sponsor reserves the right, for any reason whatsoever, in its sole and absolute discretion, to award a substitute prize of equivalent monetary value or greater value if a prize cannot be awarded as described. All incidental costs and expenses not specifically referred to herein including (without limitation) federal, provincial and local taxes, shall be the responsibility of the prize winner. The Prize will only be released to the verified winner. Arrangements for Prize delivery will be confirmed with the winner by e-mail or telephone. Return of any prize/prize notification as undeliverable may result in disqualification and selection of an alternate winner.

None of the Released Parties (as defined below) makes any representation or offers any warranty, express or implied, as to the quality or fitness of any Prizes awarded in connection with the Contest. To the fullest extent permitted by applicable law, the winner understands and acknowledges that he/she may not seek reimbursement or pursue any legal or equitable remedy from either the Sponsor or any of the other Released Parties should the Prize fail to be fit for its purpose or is in any way unsatisfactory.

6. WINNER SELECTION: A random draw will be conducted from all eligible Entries received during the Contest Period to select one (1) Entry on or around September 6, 2024, at 200 - 1209 King Street West, Toronto, Ontario M6K 1G2 by the Sponsor. The Sponsor, or Sponsor’s designated representative(s) (the “Contest Judges”) will attempt to contact each selected Entrant by Instagram (direct message or tagged post) or e-mail for a period of two (2) business days following the draw date. If a selected Entrant cannot be contacted within the allotted time, the Entrant is no longer eligible to win the Prize and the Contest Judges may, at its sole discretion, select at random another eligible Entrant whom the Contest Judges will attempt to contact, and who shall in turn be subject to disqualification, in the same manner. The odds of being selected for a Prize depend on the total number of eligible entries received during the Contest Period.

7. RELEASE AND SKILL-TESTING QUESTION: In order to be declared a winner, each potential winner must correctly answer, unassisted, whether mechanical or otherwise, an arithmetic skill-testing question; and will be required to complete, sign and return to the Sponsor or its representative a Declaration of Compliance with the Rules and a Release of Liability and Publicity Release (“Declaration and Release Documents”) within five (5) business days of delivery of same by the Sponsor, confirming (among other things) compliance with the Rules and releasing the Sponsor, its advertising and promotional agencies, any Contest judging organization, prize suppliers, parent companies and affiliates of the foregoing and all their respective directors, officers, owners, partners, employees, agents, representatives, successors and assigns (together the “Released Parties”) from any and all liability of any kind in connection with the Contest, or occurring as a result of the (i) participation in the Contest; (ii) acceptance of the prize as awarded; and (iii) the administration of the Contest and distribution of the prize awarded herein. The winner irrevocably authorizes, and gives its consent to, the Sponsor to broadcast, publish and disseminate his/her name, address, photograph, likeness or other image, voice and/or statements, in connection with any advertising, promotion, publicity, commercial or otherwise, and/or for general news, entertainment, marketing and information purposes, in any and all media without compensation (other than the Prize) of any kind or further notification. No Entrant will be declared a winner until his/her compliance with these Rules has been verified. Declaration and Release Documents must be signed and returned within the time period indicated on the documents or as requested by the Sponsor or its representative, or the Prize will be forfeited.

If a potential winner: (a) fails to correctly answer the skill-testing question; (b) cannot accept (or is unwilling to accept) the Prize (as awarded) for any reason; and/or (c) is determined to be in violation of these Rules (all as determined by the Sponsor in its sole and absolute discretion); then the Entrant will be disqualified (and will forfeit all rights to the Prize) and the Sponsor reserves the right, in its sole and absolute discretion and time permitting, to randomly select an alternate eligible Entrant from among the remaining eligible Entries submitted and received in accordance with these Rules in accordance with the procedures outlined in Rule 6 (in which case the foregoing provisions of this section shall apply to such newly selected potential winner).

GENERAL RULES

8. The Contest is in no way sponsored, endorsed or administered by, or associated with Instagram. You understand that you are providing your information to the Sponsor and not to Instagram. The information you provide will only be used to administer the Contest in accordance with the Sponsor’s privacy policy. Instagram is completely released of all liability by each Entrant in this Contest. Any questions, comments or complaints regarding the Contest must be directed to the Sponsor and not Instagram.

9. The Contest is governed by the laws of Canada and the Province of British Columbia, and each Entrant in the Contest hereby consents to the exclusive jurisdiction of the laws of British Columbia for any causes or controversies arising out of the Contest. Each Entrant waives any and all objections to jurisdiction and venue in these courts.

10. By entering this Contest, each Entrant agrees to save and hold harmless the Sponsor and the other Released Parties from any and all liability for harm which the winner may suffer as a result of participation in the Contest, compliance or non-compliance with these Rules and acceptance, use, or misuse of the Prize, and each selected Entrant winner agrees to sign the Sponsor's form(s) of Declaration and Release Documents (see Rule 7 above) in this regard before receiving his/her Prize. The Released Parties shall not bear any liability arising from or in any way relating to the Contest or the Prize awarded.

11. All Entries and Entrants are subject to verification at any time and for any reason. The Sponsor reserves the right, in its sole and absolute discretion, to require proof of identity and/or eligibility (in a form acceptable to the Sponsor– including, without limitation, government issued photo identification): (i) for the purposes of verifying an entrant’s eligibility to participate in this Contest; (ii) for the purposes of verifying the accuracy and/or legitimacy of any Entry or other information entered (or purportedly entered) for the purposes of this Contest; and/or (iii) for any other reason the Sponsor deems necessary, in its sole and absolute discretion, for the purposes of administering this Contest in accordance with the letter and spirit of these Rules. Failure to provide such proof to the complete satisfaction of the Sponsor within the timeline specified by the Sponsor may result in disqualification in the sole and absolute discretion of the Sponsor.

12. Entries may not be given or sold to anyone else, and the Sponsor reserves the right to refuse to accept the registration of an entry if the Sponsor considers the entry to have been submitted by an ineligible person or through the use of any automated, macro, script, robotic or other system(s) or program(s). All Entrants must prove their eligibility with valid photo identification and proof of residency, upon request.

13. If the identity of an Entrant/winner is disputed, the Entrant/winner will be deemed to be the person in whose name the applicable e-mail account or Instagram account is registered. The sole determinant of time for the purposes of receipt of a valid entry in this Contest will be the Sponsor’s computer or network equipment.

14. All decision(s) of the Sponsor or others involved in the administration of the Contest, who may be employees of the Sponsor or its affiliates or independent contractors, are final and binding with respect to all aspects of the Contest, including, without limitation, eligibility and/or disqualification of entries. All entries are the property of the Sponsor.

15. By entering the Contest, Entrants agree to abide by and be bound by these Rules and the Sponsor’s Privacy Policy available at: https://www.masbymessi.com/en-ca/pages/privacy-policy. Entrants who have not complied with these Rules are subject to disqualification. CAUTION: ANY ATTEMPT BY AN ENTRANT OR ANY OTHER PERSON TO DELIBERATELY DAMAGE ANY WEBSITE OR UNDERMINE THE LEGITIMATE OPERATION OF THE CONTEST MAY BE A VIOLATION OF CRIMINAL AND CIVIL LAWS AND, SHOULD SUCH AN ATTEMPT BE MADE, THE SPONSOR RESERVES THE RIGHT TO SEEK DAMAGES FROM ANY SUCH PERSON TO THE FULLEST EXTENT PERMITTED BY LAW.

16. Sponsor reserves the right to cancel or modify the Contest if fraud or any other factor impairs the integrity of the Contest as determined by Sponsor in its sole discretion. Without limiting the generality of the foregoing, the Sponsor reserves the right, in its sole and absolute discretion, to cancel in whole or in part, and/or modify, amend or suspend this Contest and/or these Rules, in any way without prior notice or obligation, in the event of any cause beyond the reasonable control of the Sponsor that interferes with the proper conduct of this Contest as contemplated by these Rules, including, without limitation, any printing, administrative, technical or other error of any kind, problem, computer virus, bugs, tampering, unauthorized intervention, fraud or failure of any kind whatsoever or for any other reason whatsoever, as it as it deems appropriate based on the circumstances and/or to comply with applicable law or regulatory or other requirement. The decisions of the Sponsor with respect to all aspects of this Contest are final and binding on all Entrants without right of appeal, including without limitation, any decisions regarding the eligibility/disqualification of entries. The Sponsor also reserves the right to alter the Contest Period, in the Sponsor’s sole discretion, subject to applicable notification requirements.

17. In the event of any discrepancy or inconsistency between the terms and conditions of these Rules and disclosures or other statements contained in any Contest-related materials, including, but not limited to, point of sale, television, print or online advertising and/or any instructions or interpretations of these Rules given by any representative of the Sponsor, the terms and conditions of these Rules shall prevail, govern and control to the fullest extent permitted by law, unless otherwise determined by the Sponsor, in its sole and absolute discretion.

18. The invalidity or unenforceability of any provision of these Rules shall not affect the validity or enforceability of any other provision. In the event that any provision is determined to be invalid or otherwise unenforceable or illegal, these Rules shall otherwise remain in effect and shall be construed in accordance with the terms as if the invalid or illegal provision were not contained herein.

19. By entering this Contest, each Entrant consents and agrees to the use by the Sponsor or Sponsor’s promotional agents of such Entrant’s personal information for purposes of administering the Contest. By participating in the Contest, each Entrant agrees that all personal information collected by Sponsor (including that collected from selected Entrants in the course of Prize fulfilment) may be used in accordance with and subject to the Sponsor’s Privacy Policy available at: https://www.masbymessi.com/en-ca/pages/privacy-policy.

20. The Sponsor and other Released Parties assumes no responsibility for lost, delayed, incomplete, garbled, undelivered, damaged or misdirected entries or for any technical problems of any kind affecting the operation or administration of this Contest, including, without limitation, any technical malfunction or failure of, or any other problem with, any computer hardware or software or any telephone network or lines or broadcast transmission during the Contest Period. The Released Parties will not be responsible for any injury or damage to the Entrant’s or any other person’s computer relating to or resulting from participation or downloading any materials in this Contest.

21. This Contest is void where prohibited by law and is subject to all federal, provincial and municipal laws.




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